Sundance Institute Art House Project



November 25, 2008

Park City, Utah – Sundance Institute today announced the expansionof Sundance Institute Art House Project, a partnership with art house cinemasnationwide to build audiences and develop a supportive community of theatreowners committed to independent film. This year's Art House Project includes aspecially-selected series of short films from the 2008 Sundance Film Festival,a film tour of an acclaimed documentary, and a convergence of art house theatresfrom across the nation to be held January.

"We created theArt House project to go to the heart of where independent spirit lives allyear," said John Cooper, Director of Programming, Sundance Film Festival."Our organizing principle is toincrease the market for film exhibition by expanding the number andeffectiveness of community-based, mission-driven theatres in local communities,large and small, nationwide.”

Sundance Institute Art House Project unites the country’s bestindependent theatres to promote the growth and appreciation of cinema culturein local communities nationwide.  Each of the participating theatres isacclaimed for their innovative programming and their engagement with theirlocal arts scene. These theatres foster a cultural intersection for local andvisiting filmmakers to showcase their work, for families to gather, and fordaily programming to spark critical dialogue and debate.

"The Art House Project theatres appreciate the commitment of theSundance Institute to develop audiences for independent artists", said RussCollins, Michigan Theater, Ann Arbor and Co-Chair of the Art HouseProject. "Over the last three years, it has been gratifying to seethe Art House Project evolve into a national movement. It is amovement that I believe will dramatically grow audiences for arthouse cinema.”

Participating Theatres are:

BAM, New York, NY
Belcourt Theatre, Nashville, TN
Broadway Centre Cinemas, Salt Lake City, UT
Coolidge Corner Theatre, Brookline, MA
Enzian Theater, Orlando, FL
Hollywood Theatre, Portland, OR
International Film Series, Boulder, CO
Jacob Burns Film Center, Pleasantville, NY
The Loft, Tucson, AZ
Michigan Theater, Ann Arbor, MI
The Music Box, Chicago, IL
Oklahoma City Museum of Art
, Oklahoma City, OK
The Palm, San Luis Obispo, CA
Pickford Cinema, Bellingham, WA
Rafael Film Center, San Rafael, CA
Ragtag Cinema, Columbia, MO
Railroad Square Cinema, Waterville, ME
The Screen, Santa Fe, NM

Sundance Institute Art House Project Shorts Collection

A specially selected series ofshort films from Sundance Film Festival is being presented exclusively at eachof the Art House Project theaters. This year, the shorts program includes: MAN (directed by Myna Joseph), FCU: Fact Checkers Unit (directed by Dan Beers), Sikumi (directed byAndrew Okpeaha MacLean), I Love Sarah Jane (directed by Spencer Susser), W. (directed by TheVikings), Spider (directed by Nash Edgerton), Your Truly (directed byOsbert Parker), Dennis (directed by Mads Matthiesen) and my olympic summer (directed by Daniel Robin).


Evidence of the programmatic growth of the Sundance Institute Art HouseProject is the addition of the newly initiated film tour this year. DirectorMargaret Brown's film, The Order of Mythstraveled to six Art House Project theatres: Michigan Theater, Ragtag Cinema,Belcourt Theater, Oklahoma City Museum of Art, International Film Series andthe Jacob Burns Film Center. This acclaimed documentary traces the oldestMardi Gras celebration in America. Against an opulent backdrop, director Brownuncovers a tangled web of historical violence, elusive forces that keep this traditionorganized along racial lines.

Art House Convergence

The Art House Convergence is presented in cooperation with the SundanceInstitute January 13-15, 2009 in Salt Lake City, Utah. At the Convergence, Art House theatres from all over theU.S. will gather just before the Sundance Film Festival (January 15-25) providinga rare opportunity for art house theatres to networkand discuss successful marketing, programming and business models as well ascurrent issues facing independent theatres.

- The conference will include a keynote address by John Cooper, Director of Programming for the Sundance Film Festival, as well as panel sessions on:
- How to use the not-for-profit business model to grow audiences for Art House films
- An exploration of new film distribution paradigms (participating in these panelswill be Bob Berney, formerly of Picturehouse and Peter Broderick, ParadigmConsulting, Ted Hope, This Is That Productions)
- Innovative marketing and showmanship techniques

Tutorials on emerging film exhibition and Art House theatre operations technology

Sundance Film Festival
SundanceFilm Festival is the premier showcase for U.S. and international independentfilm. Held each January in Park City, Salt Lake City, Ogden, and Sundance,Utah, the Festival is a core program of Sundance Institute, a nonprofitcultural organization founded by Robert Redford in 1981. Presenting dramaticand documentary feature-length films in nine distinct categories andapproximately 80 short films each year, the Sundance Film Festival hasintroduced American audiences to some of the most innovative films of the pasttwo decades. Since 1984, the Festival program has evolved to include music,art, and dialogue. Beyond the streets of Park City, the official website of theSundance Film Festival, shares the Festivalexperience with a global audience with short films, filmmaker interviews,videos, podcasts, photos, news stories, and more.

Sundance Institute Art House Project
In 2005, the Art House Project was created to celebrate the 25thAnniversary of Sundance Institute and pay tribute to Art Housetheatres nationwide. Twelve art house theatres from around the country weredesignated and united as Sundance Institute Art House Project theatres. In2006, a Sundance Institute 25th Anniversary retrospective serieswas made available for each of the theatress to show intheir local communities. Representatives from the Art House Projects theatres wereinvited to attend the festival to gain further insight on the scopeand scale of independent cinema world-wide. Now in its 4th year,this initiative is leading the effort to create a national organization ofindependent cinemas and has expanded its program, developing a broader, moredynamic model including a film tour and a Sundance Film Festival programmedseries of short films. The Sundance Institute ArtHouse Project will grow by 50% in 2009 when six newtheatres are added to its ranks for a total of 18 nationwide.

Sundance Institute
Dedicated year-round to the development of artists of independent vision and tothe exhibition of their new work, Sundance Institute was founded by RobertRedford in 1981. The Institute has grown into an internationally recognizedresource for thousands of independent artists through its Film Festival andartistic development programs for filmmakers, screenwriters, composers,playwrights and theatre artists. The original values of independence, creativerisk-taking and discovery continue to define and guide the work of SundanceInstitute, both with US artists and, increasingly, with artists from otherregions of the world.


Previous coverage

See also our coverage of the Sundance Institute Art House Project for Fall 2008

See also our coverage of the Sundance Institute Art House Project for Spring 2008

See also our coverage of the Sundance Institute Art House Project for 2007

See also our coverage of the Sundance Institute Art House Project for 2006